“Full HD” 1080p
resolution has helped fuel plasma TV growth worldwide during the second quarter
of 2008. According to DisplaySearch, a division of the NPD Group, plasma
shipment units increased 1 per cent quarter-over-quarter (Q/Q) to 3.5 million
units, but 54 per cent year-over-year (Y/Y). 1080p also helped to drive
revenues up 28 per cent Y/Y and six per cent Q/Q. The results show that 1080p
now accounts for 21 per cent of all plasma shipped.
More than 70 per cent of all 1080p plasmas shipped were from Matsushita
(Panasonic), which also enjoyed a 7-point revenue share jump to 36.8 per cent,
representing 23 per cent Y/Y growth. Panasonic was also the only supplier of
1080p plasmas at the popular 42” and 46” screen sizes. On the smaller size of
the scale, however, things are declining. DisplaySearch reports a decrease of
25 per cent in 32” plasma shipments during the quarter, led mainly by weaker
demand and increasing inventory in China.
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