PRO AV News Service - Gefen says it will make its debut in the digital signage market when it unveils its new Digital Signage Player and Digital Signage Creator at Integrated Systems Europe 2010 in Amsterdam next month.

The Digital Signage Player allows users to create playlists from their computers, upload pre-recorded video, customize scrolling text, and select music to accompany video displayed in HDMI format. A built-in 2 GB flash drive contains all of the content, which can be uploaded via Ethernet or USB connections. According to the company, scrolling text can be inputted and changed as often as needed. A selection of fonts and sizes allow a user to customize the content.

Gefen's Digital Signage Creator includes an intuitive layout program for customizing signage content. The Creator accepts both HDMI and VGA with L/R audio inputs, and outputs content in both formats. The company says users can writer their own scripts to control AV content, layer multiple videos, and pull RSS feeds off the Internet, among other features.